TGA guidance on the advertising of cosmetic injectables

TGA guidance on the advertising of cosmetic injectables

Why you will no longer see MIRA Clinic discussing or showing injections of cosmetic medicines that use prescription only medication on our website and social media.

Recently, our government regulators have been applying stricter rules on how clinics that provide cosmetic injections are able to advertise their services. The Australian Therapeutic Goods Administration (TGA) has recently changed its guidelines so that health care professionals are no longer able to publicly talk about any treatments that require a prescription only medicine.

Previously on our website we had information describing a bit about how some of the injectable treatments work and what to expect if you are coming into our clinic and hoping to have a treatment that uses wrinkle relaxing medication or dermal fillers. MIRA Clinic also used to publish information about the cost of these types of treatments and what were the factors that determined the exact cost.

Previously the TGA allowed us to provide this type of information as long as we referred to the treatment by the name of the service. The TGA advised us to use terms like “wrinkle relaxing injections” or “dermal filler injections” and not using the specific names of the medications used.

The TGA has now changed its advice and is advising the cosmetic medicine industry that businesses that perform cosmetic injections are no longer able to display any of the information about these treatments, because the TGA may consider providing any type of information of these treatments to be an illegal advertisement of the prescription medicines that would need to be used during the treatment.

So what does this mean? For MIRA Clinic it doesn’t really change much about how we operate. We have always undertaken a thorough assessment of our patients resulting in detailed recommendations and a consent process before proceeding with any treatments. Some of the treatment recommendation which might need a prescription and some that might not.

When we make our treatment recommendations, we always provide patients with plenty of information to help them make informed choices on these treatments, including details about the costs, likely results, possible side effects and possible ongoing costs to continue treatments.

This will continue to occur, the main difference is that patients will need to wait until they are in a consultation with one of our health care practitioners before getting more detailed information about the treatments that use prescription medication (because we will be limited in what we can say about them publicly).

Existing patients already have a treatment plan in place, and are therefore able to book in for repeat treatments that they have had with us before.

Patients that are new to MIRA Clinic, will continue to be asked to book in for a consultation during which a thorough assessment will be undertaken prior to making any treatment recommendations for treatments that may or may not require a prescription from one of our prescribing health care practitioners.

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Img 9099 1 - mira clinic - 2 Dr Andrew Clark demonstrating a cosmetic treatment live on stage at Australia’s biggest cosmetic medicine conference in 2022 “The Non Surgical Symposium”